eyeAds Team on Google Marketing Challenge

To realize our ads more efficient must achieve two things:

• Calling the attention of our customers to click our searches and get a good CTR.
• Increasing the quality score to get a low cost.
• Avoid curious people.

Here there are some tips to make the ads effectively and get good results in our campaigns:

1. Include targeted keywords in the ad: Include keywords in the header goal or in the description for Google highlight in bold.
2. Sold Benefits: Explain one or more benefits in the ad such as “More features”, “a substitute for your Word,” etc.
3. Unique Sales Proposition: In our case is to obtain a free substitute from the market by following the Open-Source philosophy and totally online without installing anything.
4. Use words that provoke enthusiasm: Use words or phrases powerful call for action such as “Free”, “Try it now!” And so on.

Conclusion: Always track your ads. We must never stop trying out different keywords and ads to improve!