eyeAds Team on Google Marketing Challenge

As we keep on advancing on our campaign we have become aware of the importance of the moment of the day or night when a user makes a click to our advertisings.

There are many factor that will determine the time lapse when our advertisings are going to be more effective, and the only way of improving is to know our costumers.

In our case, we’ve got two big and well differentiated campaigns, both exclusively focused on Spain:

-Office application campaign:

This campaign contains groups related to Word, contact manager (PIM), Excel and Power Point applications. Our objective is that the user registers so he can use the on line application.

On those groups we can observe quite similar behaviors:

• During Office hours they give us a high CTR (4%) though a low conversion ratio (18%).
• As much as it’s true that as the afternoon arrives our CTR gets worse, maybe because it’s the rush hour, our conversion ratio doubles (33%).

It’s been really hard to delimit a concrete timetable because the morning clickers have time to become conversions.

So in this case we’ve decided to show our advertisings during the whole day.

-Games campaign:

On this one we’ve got groups for Sonic, Prince of Persia, classic games and some old ones that no longer have a search warranty. We could say that the destination public to the advertisings already know what they want if they have arrived here.

It’s obvious that for playing one is supposed to be enjoying his free time, so it’s logical to think that the best hours will be from 14-15h. At the beginning we had no programmed groups so we could check out how until 15h that though they were printed they collected no clicks. Eventhough, we’ve accomplished some great results showing them on an accelerated way during a few hours at noon/tonight.

Link:  Desmarkt