How can I create a eficient keyword list?
2 May 2009
Following I give you a couple of points about how you can create a more efficient keyword list and what we should know:
- Think about what terms does a client use to describe your products and services.
- When you get a good keyword, you have to extend the list with variants of this keyword.
- Adding ortographic errors, plurals and synonyms.
- You must correct keywords too much generic or irrelevants.
- Add descriptive terms and specifics about our product to obtain good results.
- Use concordance options:
- When you put a phrase into [] the ad only appears when there is EXACT match with the search term.
- When you put a phrase into ” ” the ad appears when there is a phrase match with the search term.
- When you put a phrase without [] neither ” ” the ad appears when there is BROAD match with the search term.
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1 April 2009
Defining our strategy together with EyeOS
24 March 2009
We have to define our combat strategy and we can translate all to adwords terms and we will have a good draft version of our campaign. Therefore tomorrow we will meet with EyeOS to help us to answer the questions that it appear and give us their opinion and vision about the defined campaign. Specifically, and thank you to the guide of our coordinator Antonio Cañabate, we must have the follow defined things:
- What kind of clients and segments are we trying to rich, achieve?
- Which are the aims that we want to achieve for each segment of market, if there are more of one “target”?
- Market investigation:
o Who is the competition and how they try to approach these clients and objectives?
o Who are these clients and how they are (location, what do they wish, which needs they have in relation with the services-objective,…)? and what do they want (how do they look for it, in which language, with which words)?
In this moment we are in a good position for translate this terms to adwords terms (objectives to achieve, initial keywords, …). The important thing is that after this analysis we can do a good market segmentation and extract the real objectives that we want achieve through our campaign. Begins the hard work!